ortho - the international C.E. magazine of orthodontics

ortho1_201246 I I UOBG_ what and why Author_Lindsay Peach, UOBG Program Director What is UOBG and why should you be a part of it? _Whoeversaidyoucan’tbeallthingstoallpeople obviouslywasn’tamemberoftheUOBG.Asthename suggests, the United Orthodontic Buying Group is a group of orthodontists who have united in order to reap the benefits of group pricing. Born of an orthodontic study group 25 years ago, todaytheUOBGhasbecomearealforceintheortho- dontic marketplace. The UOBG prides itself on its ability to be differ- ent things to different people. Through its preferred partnership program — at last count, 29 companies strong, and growing — the UOBG is able to offer its members a selection of practice-oriented programs and products that are as diverse as they are distin- guished. Members can take advantage of discounts on everything from practice transition consulting to software and customized marketing materials from www.GACpowered.com. Recently the UOBG added three new preferred partners to its portfolio of product and service pro- viders. Typical of the UOBG’s strength in diversity philosophy, each of these new members brings something new and unique to the table. _Passion for progress If you’re not familiar with The Progressive Or- thodontist (TPO) magazine, you’re missing out. This relatively young publication is already on the “must read” publication list of many orthodontists. The magazine, and accompanying online forum, offers fresh insights, new trends and best practices for the business of orthodontics. This includes articles about team building, prac- ticedevelopment,marketingandsocialmedia,aswell as regular features geared specifically for residents and new orthodontists. Wortheverydollarofits$189annualsubscription price,UOBGmemberscanredeemUOBGcouponsfor a subscription to The Progressive Orthodontist. A quarterly publication, it will hook you after the first issue. If the whip-smart offerings in TPO have captured the attention of the orthodontic commu- nity, then the online expertise of Sesame Communi- cations has it buzzing. _Be online and be in touch A preferred partner since 2011, Sesame Com- munications is the leading provider of cloud-based patient connection systems for the dental industry. Sesame Communications’ strength is placing you Below: The UOBG home page.