ortho - the international C.E. magazine of orthodontics

ortho1_201222 I I practice matters_ social media candy. We’ll be sending all candy to service people overseas. 41) This month, we are pleased to present [insert patient name] as our Smile of the Month. Visit our blog to learn how [insert his/her] smile was trans- formed with Invisalign, the clear way to straighten your teeth [insertlinktoonsiteblog]. 42) Did you know we always have someone on call in case an orthodontic emergency arises? Just callourpracticeat[inserttelephonenumber].Weare here to help. 43) Today is our 10th annual food drive. We are in needofpasta,cereal,peanutbutter,babyfood,toilet paper, canned tomatoes, vegetables or anything you have that is not perishable. Thank you for helping us feed our hungry neighbors. 44) According to a study at DePauw University in Indiana, people who smile often are more likely to have healthy marriages!8 Do you agree or disagree? 45)We’recelebratingSillyHatDay.Wearyoursil- liest hat to the office today, and you could win a $25 Starbucks gift card! 46) The Go-To Mom, Kimberly Blaine, educates us on how the Invisalign treatment helps you achieve that perfect smile.9 Get the facts in less than four minutes. 47) Believe it or not, smiling boosts your immune system!10 Seemoreinterestingfactsaboutsmilingat www.pickthebrain.com. 48)We’dlovetowishyouhappybirthdayonyour special day with an e-mail greeting. Be sure to send us your email address so we can remember your special day. 49) Has your experience with our office been great? Leave a review for us on Google! It only takes a minute, and we greatly appreciate your feedback [insetlinktoGoogleplaceslisting]. 50) We just hit [insertnumber] fans here on Face- book. Hoorah! 51) See what Wikipedia has to say about “ortho- dontist.” 52)Youarenevertoooldtohaveabeautifulsmile, and we can help. Make it a New Year’s resolution by calling our office at [phonenumber]. _References 1. Facebook.com/press/info.php?statistics 2. “Facebook Users Average 7 hours a month in January as Digital Universe Expands,” Nielsen 2/16/2010. 3. “Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online,” Nielsen, June 2010. 4. www.deltadentalok.org/oralhealth/funfacts. asp 5. “Would You Rather: Have Perfect Teeth, Perfect Eyesight or Perfect Hair?” Glamour Beauty. 6. “Life span may be as wide as your smile,” Los Angeles Times. 7. www.funfactz.com/health-facts/dentists- have-recommended-that-toothbrush-be- kept-1688.html 8. DePauw University Study by Dr. Hertenstein. 9. www.facebook.com/invisalign/ posts/10150285818424022 10. www.pickthebrain.com Rachel Mele is the director of busi- ness development at Sesame Com- munications. As a member of the Sesame Speakers Bureau, she speaks and writes regularly on Internet tech- nologies, including search optimization, social media and effective web mar- keting. Mele’s data-rich presentations make the complexities of dentistry in the digital age easier to understand and man- age. Mele is an accomplished Toastmaster and the VP of publicrelationsforherlocalclubinWallingford,Conn.Mele can be reached at rachel@sesame communications.com. _about the author ortho To download 365 days of Facebook posts, please visit www.goo.gl/cWMWp