Dental Tribune Untited Kingdom Edition

April 16-22, 20124 News United Kingdom Edition T he aesthetic and dental business is one of the most forward-looking industries in the world. It is constantly pushing the bound- aries of what is possible to achieve and matches techno- logical advances with human endeavour to create stunning solutions which change peo- ple’s lives for the better. To recognise this the first aesthetic and dental consumer awards, The MyFaceMyBody Awards, has been organised to celebrate and award those who have made a difference in the cosmetic sphere. Celebrat- ing in style, The MyFaceMy- Body Awards will be delivered in the form of a masquerade ball and held at The Landmark Hotel, London on the 3rd No- vember 2012. The prestigious awards, which are sponsored by han- di…MEDIA and will be tel- evised, are the first awards within the aesthetic and den- tal industry where consum- ers are involved in the vot- ing process. Every treatment and cutting-edge procedure is aimed at helping consum- ers, so why not let them have a say in the products and pro- cedures which have changed their lives? Let consumers tell us which clinics they love… For this reason the awards aim to recognise and reward brands for their product inno- vation and popularity. Clinics will also be rewarded for pro- viding exceptional experienc- es and outstanding customer service. What’s more, the awards will be supporting Bridge2Aid, a charity set up to help bring dental pain relief to East Af- rica, an area where people have no access to pain relief, leaving millions in pain. The charity helps to train local health workers in basic ex- traction techniques. Focus- sing on sustainability, and with the help of dentists and nurses from the UK, they train more than 48 health workers each year with plans for ex- pansion. Aesthetic Awards list • Best Injectable Anti-Ageing Treatment • Best Cosmeceutical Product • Best Body Reshaping proce- dure including semi-invasive as well as take home devises • Best Skin Tightening Treat- ment ( take home or profes- sional) includes Micro-nee- dling, skincare, skin peels and also Laser treatments • Dental Awards Best tooth whitening Product • Best Dental Hygiene Product - Floss, Electric, Mouthwash • Most Innovative Treatment or Service • Clinic Awards Best Customer Experience • Best Clinic • Best Clinic Team • Best Non-Surgical Makeover (Facial Aesthetics, body reshap- ing or smile transformations -vitamin, meso and fillers) Television Awards • Best Documentary or Televi- sion Series • Best Online Information Re- source • Best Beauty Ambassador MyFaceMyBody is a televi- sion and online resource for consumers seeking advice on hundreds of beauty and cosmetic treatments. It allows people to access information, learn about treatments, follow the latest procedures and dis- cuss them via our social media channels. The MyFaceMyBody Awards and the masquerade ball and held at The Landmark Hotel, London on the 3rd November 2012. DT MyFaceMyBody Awards R esearch states that oral bacteria that enter the bloodstream can cause life threatening endocarditis and blood clots. According to re- search if Streptococcus gordonii, which contributes to plaque that forms on teeth, enters the blood- stream through bleeding gums, it can cause chaos by acting as human proteins. Researchers from the Royal College of Surgeons in Ireland (RCSI) and the University of Bris- tol discovered that S. gordonii is able to produce a molecule on its surface that lets it mimic the hu- man protein fibrinogen - a blood- clotting factor. This activates the platelets, a blood particle involved in clot- ting. The bacterium then use the new blood clots to encase itself, protecting it from the body’s im- mune system and antibiotics. Platelet clumping can lead to growths on the heart valves (endocarditis), or inflammation of blood vessels that can block the blood supply to the heart or brain. However, according to re- ports, scientists who presented their work at the Society for Gen- eral Microbiology’s Spring Con- ference in Dublin have suggested that with further research new drugs could be used to tackle in- fective heart disease. Dr Helen Petersen who is pre- senting the work said that better understanding of the relationship between bacteria and platelets could ultimately lead to new treat- ments for infective endocarditis. She explained in a report how a crucial step in the development of infective endocarditis is the bac- teria sticking to the heart valve, which activates the platelets to form a clot. This can be treat- ed with surgery or by strong antibiotics, however, because of growing antibiotic resistance this is becoming far more difficult to achieve. “About 30 per cent of people with infective endocarditis die and most will require surgery for replacement of the infected heart valve with a metal or animal valve,” Dr Petersen explained. “Our team has now identified the critical components of the S. gordonii molecule that mimics fi- brinogen, so we are getting closer to being able to design new com- pounds to inhibit it. This would prevent the stimulation of un- wanted blood clots,” said Dr Steve Kerrigan from the RCSI in an on- line report. The team are also look- ing more widely at other dental plaque bacteria that may have similar effects to S. gordonii: “We are also trying to determine how widespread this phenomenon is by studying other bacteria relat- ed to S. gordonii. What our work clearly shows is how important it is to keep your mouth healthy through regular brushing and flossing, to keep these bacteria in check,” stressed Dr Petersen. DT Dental plaque may trigger blood clots Bacteria in the bloodstream can cause blood clots 1 50 dentists and lawyers as- sembled at the Mermaid Theatre Conference Centre in Puddle Dock, to attend the first ever Dento-legal Study Day or- ganised by Dental Protection. The delegates either had an interest in working in this area of dentistry or were already doing so and want- ed to hear from the UK’s leading provider of indemnity; 70 per cent of UK dentists are already Dental Protection members. In addition to cases of clinical negligence, the revelation that the GDC has allocated 1200 hearing days in multiple venues for 2012 confirmed that their interest was well founded. Members of the fif- ty-strong team of dento-legal ad- visers already supporting Dental Protection were on hand to share their experiences with delegates on a one-to one basis. The Dento-legal Study Day in- cluded presentations from experi- enceddentistsandlawyersinclud- ing Raj Rattan, who discussed the ethical dimension of dento-legal cases and how professional con- duct can complicate the manage- ment of complaints and claims. Anne Green, a barrister from Radcliffes Le Brasseur described the crucial and central role of the GDC’s Investigating Commit- tee and Melanie Rowles, Head of Claims Management for MPS, de- scribed the law of negligence and explained how a ‘breach of duty’ is described and the process of ana- lysing whether or not a breach has caused any loss. Kevin Lewis, Director of Den- tal Protection said: “With the un- precedented case load currently being experienced in all three DPL offices, it is reassuring see such a high level interest from dental colleagues and other who are interested in working in this challenging area of dentistry. Since its inception over a century ago Dental Protection has always taken pride in the quality of its service to members. The same is true today and events like help to ensure that the same service will be available in the future.” DT The MyFaceMyBody Awards has been organised to celebrate and award those who have made a difference in the cos- metic sphere Speakers Hilary Firestone and Melanie Rowles take questions from the audience Dental Protection in the Dock – it’s a sell-out 4 News