CAD/CAM - international magazine of digital dentistry

20 I I feature _ interview ketstodayandwehavereachedapointwherewe are able to offer more or less the complete range of products. Only the panoramic is missing; however, within the next five to six years, the panoramicmightdisappearfromthemarketand be replaced by the flat panel instead of the linear panel. We therefore prefer to concentrate on the flat panel, with a 2-D or 3-D reconstruction. No one can deny any longer that the fu- ture of dentistry is digital. For example, at Sopro, we manufacture a camera to detect tooth decay with fluorescence technology. So imaging is one thing, but with imaging you can go to diag- nosis. Imaging for a diagnosis is really the key point of imaging, and if you have a good diagnosis, you can have a good treatment. _Your new CBCT System, WhiteFox, received the red dot design award in 2011, which recognises exceptional industrial design. What is the response from the market, and how are the sales figures for the WhiteFox system? We place a heavy emphasis on design at Acteon for three reasons. The first reason is that the dental clinics are usually well designed because the patient is awake. It is not like a hos- pital, where the patient is under anaesthesia and asleep and does not care about his envi- ronment. In a dental clinic, patients like to have a nice environment to lower the stress of the experience. Another point is that the dental assistant is participating increasingly in the choice of prod- ucts. The clinical team likes nice designs and colours, whereas the dentist tends to be more attracted by technical features. But the dental assistant is playing an increasingly important role in decision-making when it comes to new acquisitions. The WhiteFox was very well received by the market. The design is nice, but the technology is really advanced. For example, WhiteFox is the only scanner of its kind to feature a Hounsfield units calibration. This calibration is used for measuringbonedensityinordertoallowforper- fect planning and, if needed, for bone grafting prior to implantations. Since the introduction of cone-beam tech- nology to general dental and maxillo-facial surgery, ENT surgeons have become increasingly attractedtothisformoftechnologyandarethus becoming a very important market segment for this kind of product. The large viewing area for the ear, nose and throat is especially convenient. We have good synergieswithourmedicaldivision,whichisalso specialised in the ENT area. You see, there are many bridges between the dental and medical fields, between endoscopy in the medical and imaging in the dental field, between radiology in the dental and imaging in hospitals or ENT. We are pleased with the cone beam, and the sales figures are within our expectations. _You are Platinum sponsor of the upcoming Europerio Congress in Vienna. What can visitors expect from Acteon there? Basically, we are very involved in preventive and conservative dentistry. Periodontics has always played a major role in these areas and Europerio is considered to be the leading con- gress in this specialty worldwide. We have pur- posefullychosentobecomePlatinumsponsorof the congress because of the quality of its scien- tific programme and the excellent standing of the congress in the dental community. Acteon will stage sponsored sessions on Wednesday, 6 June, from 16:00 to 17:00 (this includes a session hosted by Dr Bennani entitled Anewgingivalretractiontechniqueforimplants). On Friday, 8 June, from 12:15 to 13:45, there will be a novel procedure for evaluating plaque sta- tus and soft-tissue inflammation using an intra- oral camera. These sessions will be of interest to dental hygienists, general dentists and perio- dontists. The crème de la crème of international speakers will reveal tips and tricks from their professional lives, and we invite everyone cor- dially to join us in Vienna._ CAD/CAM 1_2012 Acteon Group 17 av.Gustave Eiffel Z.I.du Phare 33708 Merignac France info@acteongroup.com www.acteongroup.com CAD/CAM_contact