Dental Tribune United Kingdom Edition

March 26-April 1, 20128 News United Kingdom Edition A ctress and comedienne Crissy Rock has opened a state-of-the-art denture clinic in the Midlands. Crissy, who was one of the stars of the last series of ITV’s I’m a Celebrity Get Me Out of Here, launched The Smile Cen- tre in Lichfield. She was joined by Lichfield MP Michael Fabricant and more than 80 specially invited guests for the event at the new clinic in Upper St John Street. The Smile Centre Lichfield is headed up by clinical dental technician Matt Burnell, who has joined The Smile Centre as a director. Burnell and The Smile Cen- tre team will provide patients with dentures, dental implants and a full range of cosmetic den- tistry. Barrie Semp, founder of The Smile Centre, and Matt Burnell decided to open in Lichfield af- ter a surge in the number of pa- tients from the Midlands visiting his clinics in the North West of England. More than six million people wear partial or full den- tures in the UK. Matt Burnell said: “We are hugely excited about opening in the Midlands and the response we have had already indicates that there is a lot of demand for the range of services we can offer from our state-of-the- art clinic. “In addition to dentures, we provide customers with den- tal implants and a full range of cosmetic dentistry including teeth whitening, orthodontics and veneers.” Crissy Rock, who famously took out her own dentures when asked to jump out of a helicopter during filming of I’m a Celebrity, said: “The Smile Centre is one of the leading denture clinics in the UK and it is really important that patients do their homework and ensure they choose the best pos- sible denturist to look after their treatment. “Your smile is the first thing that people notice and the con- fidence great teeth can give you cannot be underestimated.” DT For more information, please visit www.thesmilecent reuk.co.uk TV star opens The Smile Centre Matt Burnell and Barrie Semp of The Smile Centre with TV star Crissy Rock F acial aesthetics practi- tioners are being offered a great new opportu- nity as CODE The Association for Facial Aesthetics (CODE AFA) - is given a facelift, ap- pointing a new Chief Execu- tive and Board. Martin MacKenzie now heads up the Association and is currently appointing board members as he announces ground-breaking new devel- opments set to transform the AFA for its members in the coming months. The new look Association will work hard for members, making its voice heard on key industry issues such as; regulation, best practice and standards as well as forging even closer links with mem- bership and encouraging new people to join. Paul Mendlesohn, Chief Executive of the wider CODE organisation, will be working with Martin. Together they will develop AFA’s strategies and build closer links with other key industry associa- tions to create an louder voice for facial aesthetics and asso- ciated industries. The AFA website - www. the-face.co.uk - will be con- stantly improved and mod- ules will be kept regularly updated as valuable sources of reference information and practical advice. The AFA Board will also put news shar- ing at the heart of its plans, explains Martin: “There is always a lot happening that affects our members and their facial aesthetics practice’s so I not only want to keep members informed, I also want to increasingly repre- sent their views within the industry and give the AFA a louder voice.” Other changes include the introduction of a new con- sultancy service for medical clinics seeking CQC regis- tration, based on the exist- ing CODE Assure clinical governance system for dental practices. In the coming months, the AFA Board will be look- ing to grow the Association’s membership and encour- age current members to get in touch with their ideas and views on the future direction of CODE-AFA. DT New team to transform and revitalise CODE AFA B SI will now co-host the most comprehensive med- ical device training library in the world thanks to a collabo- rative partnership with the World Medical Device Organisation (WMDO). This new agreement with WMDO means that BSI will have the capability to provide medi- cal device professionals with un- limited access to a suite of online medical device training courses to complement BSI’s existing in- structor led training portfolio. The medical sector has re- cently highlighted the need for a greater focus on professional training at a time when budget and time are at a premium. WM- DO’s extensive catalogue of over 130 device-specific online train- ing courses will therefore enable BSI to provide new eLearning techniques to bring medical de- vice staff ‘up to speed’ with regu- lations and best practice process- es through new distance learning options. These online training solutions will be of particular in- terest to start-up companies in the medical devices sector who will welcome greater flexibility and cost-effectiveness of self-paced learning. The first of the online courses to be offered by BSI will be around in-vitro-diagnostics. “Partnering with WMDO will allow BSI to broaden its online training capabilities, through of- fering a portfolio of e-learning medical device courses. These courses are aimed at profession- als interested in increasing their knowledge of the medical device regulations from product concep- tion to post market surveillance,” said Gary Slack, Global Director Med Tech at BSI. Danielle Giroud, Founder and CEO of WMDO said, “We are honoured to join with BSI tocom- plement their educational pro- gram curriculum.” Giroud added, “WMDO is focused on the creation and delivery of innovative and ef- fective eLearning solutions and provides medical device profes- sionals with online access to high- quality learning resources that are timely, relevant and engaging.” For further information on BSI’s new e-learning courses, please visit medicaldevices.bsi- group.com DT Keeping up to speed