Dental Tribune United Kingdom Edition

A high-profile dentist is to offer affordable VIP treat- ments to patients across theUK–usingonlinecrowdfunding to finance the ambitious project. Dr Biju Krishnan already runs successful cosmetic dentistry clin- ics in London’s Harley Street and in Edinburgh, counting celebri- ties such as Holly Willoughby among his patients. Now the award-winning den- tist plans to set up a network of VIP Smiles practices in hundreds of locations across Britain and is launching with 12 high profile dental cosmetic clinics in a geo- graphical spread across the coun- try. He is seeking online backers to help finance the start-up – a first for the UK dental sector. Dr Krishnan said: “Dentistry in the UK has seen nothing like this until now. Crowd funding is still in its infancy in Britain, but it is a superb way for ordinary people to invest modest sums of money in the most exciting start- up businesses. “With the banks struggling and stocks and shares flat, back- ing a new business is one of the few investments which can still deliver a handsome return. “Normally it is only venture capitalists or other big money investors like the TV Dragons who can afford to take the risk, because untried businesses are looking for tens or hundreds of thousands of pounds at a time. “What is brilliant about this system is that we are asking peo- ple to invest as little as £50 and that won’t just get them a stake in the company – they will also receive 20 per cent of their invest- ment up front as a credit against cosmetic dental treatments and our exclusive A-List Card. “Depending on the level of investment they make they could receive these treatments for free and unlike other investments it can often take a while to reap the rewards, with VIP Smiles you can experience benefits instantly.” DrKrishnanwillworkwithEx- eter based Crowdcube, which has notched up notable online busi- ness investment successes, in- cluding securing the world’s first £1m crowd funding investment. While crowd funding attracts many small investors, typically up to 60 per cent of any backing will come from bigger hitters. Those prepared to make bigger invest- ments in VIP Smiles – at £2500, £5000 and £10,000 – will retain a greater proportion of the busi- ness, bringing with it a variety of personal and financial benefits. All investors will be given the opportunity to vote pro-rata on business decisions and one elect- ed investor will have the chance to sit on the board of directors. VIP Smiles is also in the process of ap- plying for EIS status, which will allow investors to take advantage of a range of tax reliefs. To take part in the project, visit www.crowdcube.com/invest- ment/vip-smiles-10506 DT Dentist welcomes crowding for VIP funding investment 7NewsFebruary 6-12, 2012United Kingdom EditionUnited Kingdom Edition Fusion i-Seal - Light Curing Radiopaque Glass Ionomer Cavity Liner / Base £ 23.93 WEB: www.dentala2z.co.uk FREEPHONE: 0800 04 39 503 Item no: Pre10384 2 x 3g Syringe Kit Follow DENTALA2Z on Twitter Become a fan of DENTALA2Z on Facebook Dental A2Z Limited is EN ISO 13485:2003 certified dental manufacturing and distribution company based in the United Kingdom. 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