Dental Tribune United Kingdom Edition

19Business ManagementJanuary 23-28, 2012United Kingdom Edition *Practice Plan members also receive a 40% discount off the full delegate rate All event prices are exclusive of VAT For further details and to book your place please visit... www.businessofdentistry.co.uk or call: 0845 003 0048 The BoD brand will offer a range of business support services to all UK dentists. As a BoD member, you will have access to the best rates for these services, including delegate costs for attending any events organised under the BoD brand! To become a member, please see contact details below. Are you a practice manager? Would you like your practice to become a more efficient and profitable business? Fiona Stuart-Wilson and John Shepherd will deliver content designed to help you understand the role of the Practice Manager and help you develop new skills that will improve your performance over the course of three focused, full day workshops. Each workshop entitles you to 5 hours of verifiable CPD and contributes towards the Institute of Leadership and Management (ILM) Level 5 award in Management. For further information about this qualification, please contact us on the number below. *40% discount for BoD members So, you’re a manager? with Fiona Stuart-Wilson / John Shepherd Location: Newbury Date: 28/02/2012 Recrulting the right people with John Shepherd Location: Newbury Date: 28/03/2012 Developing and managing your team with John Shepherd Location: Newbury Date: 24/04/2012 Each event costs £200 *Only £120 for BoD members! A recognised management qualification. Refreshments will be included Events to help your practice succeed We have created a jam-packed calendar, to get your cogs turning and galvanise you into action! Focused on the business of dentistry, these events can help your practice become a more efficient and profitable business. The perfect front desk with Emma John A one-day intensive workshop for practice managers and team members, designed to encourage a front desk team to be more effective and develop team ethos. Creating a ‘WoW’ customer journey with Les Jones, Simon Tucker & Richard Collard Les Jones, Editor of BoD Magazine, teams up with Simon and Richard from Medenta to deliver an inspirational, hands-on event that will help you develop new ideas for ‘WoW’ customer experience. *40% discount for BoD members Treatment coordination for profit with Laura Horton Understanding the role of a Treatment Coordinator (TCO) will help you understand who to put into this role and why the position is important for a 21stcentury dental practice. The perfect front desk with Emma John (Full day) Date: Location: Cost: BoD Cost: 5 hrs verifiable CPD 23/02/12 Bristol £200 £120 20/03/12 Leeds £200 £120 Treatment coordination for profit with Laura Horton (Half day) Date: Location: Cost: BoD Cost: 2.5 hrs verifiable CPD 22/03/12 Manchester £100 £60 17/04/12 West London £100 £60 WoW customer journey with Les Jones & Medenta (Full day) Date: Location: Cost: BoD Cost: 5 hrs verifiable CPD 18/04/12 Birmingham £200 £120 16/05/12 Manchester £200 £120 Refreshments will be included G14153 BoD Events Advert.indd 1 04/01/2012 17:19 C aveat Emptor is Latin for “Let the buyer beware.” The idea that buyers take responsibility for the condition of the items they purchase and should examine them before purchase. This is especially true for items that are not covered un- der a strict warranty. Buying a dental practice is something that very few people do more than once. Frequently the purchaser is relatively young and inexperienced. Often they are desperate to get going in their ownplace,theyhaveseenenough of their friends become practice owners and want some brag- ging rights of their own. Perhaps they have been associates where the boss doesn’t share his ambi- tions let alone his practice man- agement expertise, presuming any exists. So what do they do? Scour the adverts in the BDJ, ask the agents to be placed on their mail- ing lists, smile at the manufactur- ers’ reps and ask if they have any knowledge? Eventually some- thing turns up; they inspect, get the accounts and show them to their bankers (and lest we for- get a banker can sometimes be a person who lends you an um- brella when the sun shines and demands its return when it starts to rain). Oh the excitement! (Scenario) “This is it, this is love, and this is the one for me. The bank says they’ll lend me the mon- ey! It took them a couple of weeks to make the decision but obviously saving for the deposit was worthwhile and the seller’s accounts look good. Fantastic let’s get the offer in quickly, we’ve heard that prac- tices are being snapped up at the moment. Can’t take the risk of losing out now we’ve decided. Go for it. “What, they won’t accept less than the asking price? OK, we can get the new equipment on lease; the rep said that was tax efficient (I wonder what that means?). No need to put up with that old tech- nology we’re going to bring the 21st century to Smallville.” So you agree to pay the full whack, hand your notice in, and the three months fly by. “Oh the places we’ll go,” you think to yourself, “can’t wait to get going with that facial aesthet- ic stuff and just wait until we start on those smile makeovers...” But 12 months on and you’re sinking. The reason the accounts were so healthy and the bank was hap- py to lend is because they cov- ered the years when the previous owner had discovered crowns but chosen to forget perio… es- pecially in the plan patients. The receptionist and practice manager had been described as the heart of the practice. She knows all the patients because she has been there for so long and is now busy telling everyone she meets that you’re full of these new-fangled ideas that are OK in Caveat Emptor (or do you believe in love at first sight?) Alun Rees provides some tips for buying a practice page 20DTà