Dental Tribune United Kingdom Edition

January 23-28, 201216 United Kingdom EditionSocial Media page 15DTß ing your praises? I recommend you read up on the entire ebook, Zero Mo- ment of Truth. Visit www.zero- momentoftruth.com. Once on the site, you’ll find video, the ebook download, and learn how online research and pur- chase/decision making has changed. What is all this coming down to? Simply this… The world of on- line search continues to evolve. If having your practice found on Google matters to you, then Google+ Pages should matter to you. Will Google reach Face- book’s popularity as a social plat- form? In my opinion, no (at least not at this point). Too many peo- ple have made Facebook their social “home” filled with friends, photos, and memories. And, in some cases, baby boomers got dragged, kicking and scream- ing, to Facebook (so they aren’t going anywhere). With that said, having a Google+ business page for your practice is still another valuable piece of online real estate that can improve your search results and build your practice brand. If you have ever invested money for search en- gine optimisation, then joining Google+ pages is a no brainer, and could potentially return similar benefit ie getting found on Google. So how do you set up a business profile on Google+? It’s easy! Just follow these simple steps below and your practice will be online ready to engage. 1First things first, you do need to have a Google account (gmail). If you do, simply log in. If you don’t, creating one is sim- ple. Visit https://plus.google.com 2Once you’re logged in, go to the Google+ Business Page and click the blue “Create Your Google+ Page” button 3On the next page, choose a business category and add your practice name, web address, what kind of business you are. Then click “Create” 4Upload a business photo and add a tagline that sums up your practice on the next page and then you’re all set! Your practice now has a Google+ Business Page At this time don’t worry yourself about implementing a posting schedule to match your practices’ Facebook efforts. In the coming weeks or months we should know more about how Plus Page updates will play a part in Google’s grand search plan. From there, we’ll be able to better strategise the most bene- ficial post content and frequency for your page. So are Google+ pages the lat- est “must have” social market- ing tool for your dental practice? From a networking and “social” standpoint, at least at this point, it is a bit of a ghost town. How- ever from a search standpoint (being found on the number one search engine in the US and the UK) it could be a hugely power- ful potential boomtown – a bene- fit you could reap with the initial investment of 30 minutes of your time to get set up and familiarise yourself enough. Will your practice stake a claim on Google+ Pages? If search and being found matters to you, I hope to see you there! DT page 00DTß About the author Rita Zamora is an international so- cial media market- ing consultant and speaker. She and her team actively co-manage dozens of dental practices’ social media pro- grams. Her clients are located across the United States and internationally. She has been published in many professional pub- lications. Rita is also Honorary Vice President to the ADAM. Learn more at www.DentalRelation- shipMarketing.com or email rita@ri- tazamora.com. Patients are more likely to find you because they searched in the Google search bar Why Intra-Lock? Why Shatkin FIRST Technique and Lab? Why Vega Dental? Versatility in Implant design - 2mm, 2.5mm and 3mm - One Surgical Kit for all Small Diameter Intra-Lock Implants Versatility in Prosthetic Options - The only small diameter implants with patented “Cement- Over Abutments” OSSEAN™ - A patented Hybrid Bioactive Surface. The benefits of Ossean Surface are the promotion of rapid early healing and increased biomechanical fixation of the implant for increased patient well being Value - Simplified instrumentation and excellent positioned price breaks Shatkin F.I.R.S.T. (CI) Lab is the only laboratory in the United Kingdom and the Republic of Ireland authorised to use the F.I.R.S.T. Technique (Fabricated Implant Restoration and Surgical Technique) for single and multiple tooth replacements in one appointment. Vega Dental and Shatkin F.I.R.S.T. (CI) Lab are the ‘One Source’ where a dentist can obtain the full line of the Intra-Lock Mini Implants products, training courses, complimentary case planning, surgical stents and a full service mini dental implant speciality laboratory. Vega Dental is the sole distributor in the United Kingdom and the Republic of Ireland for the Intra-Lock MDL and MILO Mini Implant Systems. Vega Dental (CI) Ltd Robin Rock, Le Petit Val, Alderney GY9 3US Email: info@vegadental.com Web: www.vegadental.com Twitter: @vegaimplants Sole UK Distributor of Intra-Lock Implants and authorised Shatkin FIRST Lab Forthcoming date and venues Dentists who wish to begin placing mini dental implants Presented by Todd E.Shatkin, DDS, Buffalo, New York,United States President of International Academy of Mini Dental Implants Cost: Dentists £350, Staff £150 (one staff member per dentist) Saturday 20th August 2011 Heathrow Holiday Inn, London. For room reserverations call Reena Sherchan: +44(0)20 8990 0111 or email reenasherchan@holidayinnheathrow.co.uk Monday 22nd August 2011 Hyatt, Birmingham. For room reservations call Rebecca Lamb: +44(0)121 6431234 or email rebecca.lamb@hyatt.com For further information or to reserve a space call us on +44 (0)1481 824302 Course Worth 7 CDP Credits vegaintralockshatkin A3.indd 1 22/6/11 08:26:40