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I 33 special _ public speaking I CAD/CAM 3_2011 esting are you if you speak with no dynamic distinc- tions? Would listeners buy what you have to say? Dynamic distinction is about creating contrasts, high volume, followed by low, quick-paced delivery, followed by slow, then your normal tone followed by a regional accent. Contrasts create interest. Contrasts are a good thing. Yourgoalistocreatedynamicdistinctionsaround the key points of your talk, making them stand out, thereby influencing your listeners. Remember the peak then point process? It is about re-earning lis- teners’ attention just before you make a critical con- tent point: peak their interest, then make your point. Using dynamic distinctions is one of the best tools to peak listener interest right before you make your key point. Thepowerofthepause Animportantaspectofcreatingdynamicdistinc- tionsisthesmartuseofsilence,thepause.Thepause serves three purposes; it: _boosts the effect of other dynamic elements; _allows your key content to sink in; and _compels Blackberry addicts to pick up their heads! Pauses are power boosters to other dynamic ele- ments. I hesitate to use the label pause because of theinferencethatsilencecreatesaninterruptioninthe energy, emotion, or connection between listener and speaker. In fact, the opposite is true. A well-placed pauseamplifiestheenergyandemotionsofdynamics. Becausepausesaretheabsenceofsound,theyau- tomaticallycontrastwithallspeechsounds.Remem- ber,contrastscreateinterest.Listenersareinfluenced duringyoursilence,theymakedecisionsduringyour silence and they learn and feel during your silence. Speakthewayyoufeel So how do you learn to speak with dynamic distinctions that help “both sides of the coin” work? It is easy, sound the way you feel. Emotions are contagious. If you are authentically excited, aggravated, happy or sad, your listeners will feel it. If you want your listeners to feel your words, you must feel them as you speak them. This is not acting; this is the real thing. Speakingthewaywefeelcomesnaturallytomost people. Unfortunately, many dentists have been educated out of being natural. Our ‘professional education’ makes many of us knowledgeable but uninteresting. However, if you are like most dentists, you can follow a process well. Figure 8 shows a chart that can help you bring dynamic expression to your words, helping your listener to feel as you do. List your key content points in the left column. Then, in the right column, imagine the way you want your listeners to feel, point by point. The way you wantyourlistenerstofeelisthewayyouneedtofeel when you deliver the point. If you feel it, your voice will signal the way you feel; you do not have to think about it. _Get started Digital impressioning, CAD/CAM technology andimaginghavecomeofage—itisnolongeryour father’s technology. Plus, exciting new technolo- giesaddedtoanalreadysuccessfuldigital,restora- tive world are happening every day. This surging interest in digital, restorative dentistry and imag- ing creates the opportunity for you to inform our profession of these developments. If you ever wanted to speak to groups of dentists and/or laboratory technicians at study clubs, associations and seminars, or if you are already a speaker and want to take your message to the next level, the Sirona Speakers’ Academy can help make it hap- pen.Visitwww.SironaSpeakersAcademy.comorcall +1 800 294 9370 and find out how to get started!_ Homoly Communications Institute,Inc. Dr Paul Homoly 2125 Southend Drive,Suite #250 Charlotte,NC 28203,USA paul@paulhomoly.com www.paulhomoly.com CAD/CAM_contact Fig. 8