Dental Tribune United Kingdom Edition

OsseoSpeed™ TX Profile – anatomically designed implants for sloped ridges Imagine being able to achieve 360° bone preservation around the implant, even in cases with sloped ridges. Now you can. With OsseoSpeed™ TX Profile – a uniquely shaped, patented implant, specifically designed for sloped ridge situations – you no longer have to choose between buccal and lingual marginal bone preservation and esthetics, you can have it all – 360° around the implant. As with all Astra Tech implants, OsseoSpeed™ TX Profile is based on the documented key features and benefits of the Astra Tech BioManagement Complex™ . Used in combination with patient-specific Atlantis™ abutments, you and your patients can look forward to long-term function and esthetics. For more information, please visit www.astratechdental.co.uk 79436-USX-1103©2011AstraTech Astra Tech Ltd, Brunel Way, Stonehouse, Glos. GL10 3SX. Tel: 0845 450 0586. Fax: 01453 791001, www.astratechdental.co.uk Adapting with nature stand out from the crowd. Many practices providing bespoke private dentistry now like to give patients a ‘before’ and ‘after’ treatment photo, par- ticularly after a smile makeover or orthodontic treatment where results are most impressive. If presented in a smart frame or customised album it will look more professional. The added bonus being that they are likely to show their gift to others and, in so doing, give you free public- ity and direct recommendation. Little things like sending pa- tients a branded card for their birthday will not go unappreci- ated. You have their date of birth so it’s merely a matter of setting up a system. Many practices now have a branded greeting card or postcard printed along with their stationery, which can be used for all manner of occasions. Do you have a system for thanking pa- tients for recommendations? A card may suffice or can accom- pany a gift such as flowers or a token of some kind. Practices who welcome chil- dren might like to extend the gift idea to branded badges, stickers, balloons and what child would not welcome a cute branded teddy bear? The children you see now could be your patients of the future if their early dental experience with you is reward- ing and happy. Within the practice too, don’t think design stops at literature and stationery. Branded cups, glasses, name badges, pens, memo blocks all look profes- sional and strengthen the look. What about the team uniforms? Are they contemporary, stylish and flattering? Do they match the brand colours and feature the logo, either embroidered or on a name badge? There are many avenues to explore so think of the big brands and emulate some of their ideas. Take Apple comput- ers and their meteoric success. Such a company may well be a world away from your practice but simply observing its unwa- vering attention to brand design can serve as inspiration. It’s time to think outside the box. Like it or not, design is eve- rywhere nowadays and to max- imise the opportunities that are yours for the taking, it’s vital you consider the design of eve- rything in your practice and set about getting it just right. DT About the author Cathy John- son specialises in branding for dental practices and will design your practice im- age, stationery, welcome packs, referral packs, ex- ternal signage and website to raise the profile of your practice and attract the patients you are look- ing for. She also writes and produces a biannual patient newsletter, brand- ed for you to send to your patients. Cathy’s success is built on more than 25 years of experience as a graphic designer combined with in-depth understand- ing of the needs of the dental pro- fession. She and her team are based in London and work with practices across the UK and abroad. Work- ing with single practitioners through to large dental groups, all services are tailor-made to suit each individual practice. Cathy Johnson Design Tel: 020 7289 1215 Email:cathy@cathy- johnsondesign. com www.cathyjohn- sondesign.com Sparkle merchandise 23Practice ManagementDecember 12-18, 2011United Kingdom Edition