Dental Tribune U.S. Edition

The Canon Rebel T3i digital SLR camera is the first Rebel model that includes wireless flash control. This enables the Rebel T3i to work with new lightweight, wireless macro flashes. The T3i is also the first Rebel model to feature an articulat- ing LCD screen. Wireless flash control, articulating screen, help in clinical application The T3i is an 18 megapixel digi- tal camera that also can capture HD quality (1080p) video. PhotoMed offers the Canon Rebel T3i as a complete clinical camera system with a choice of Canon or Tokina macro lenses and Canon, Metz or Sigma macro flashes. Complete package contents and pricing can be found at: www.photomed.net. Photomed www.photomed.net (800) 998-7765. (Source: PhotoMed) AD Canon Rebel T3i. (Photo/ Provided by PhotoMed) GNYDM BOOTH NO. 1100 Market where your patients are The biggest question you may be asking yourself is how to deliver these marketing messages. Tradi- tionally, printed mailers would have been the only option but as we have determined, times have changed. Patients are more likely to see your marketing efforts in an e-newslet- ter or a text message before they see what’s in the mailbox. Utilizing a patient engagement platform will surely complete the task when it comes to e-newsletters and text messages; and you’ll get all the other benefits, such as appoint- ment reminders, in addition to the platform’s marketing tools. Patients are already using these technolo- gies everyday, so take advantage of the situation by communicating with them on their terms. In addition to e-newsletters and text messages, make sure to include some social media such as Face- book or Twitter. Both allow you to post messages and link out to any e-newsletters you send. You can also include social media promo- tions to attract fans and followers. Once again you can either man- age these social media avenues on your own, or you can incorporate a patient engagement system to help with this. So to wrap up, remember, if you’re not marketing to your patients, somebody else is, so fol- low through on your newly created marketing plan. It will go a long way in building patient relation- ships. More importantly, it will keep your patients connected and engaged with your practice throughout the year. DT (Source: Solutionreach (formerly Smile Reminder) f DT page 24A Solutionreach seasonal e-newsletter articles can be linked to your Face- book and Twitter messages. The comprehensive patient-engagement system also can include text messag- ing and basic communications such as appointment reminders. (Photo/ Provided by Solutionreach) DENTAL TRIBUNE | November 2011 Industry News 25A