CAD/CAM Magazine

30 I I feature _ interview Sirona SINIUS. CAD/CAM 2_2011 _The increasing significance of digital dental technology was already on everyone’s lips long before IDS 2011. As the focus of this year’s show, digital technology is clearly going to reshape the world of dentistry by becoming part of day- to-day work at dental practices and laboratories. CAD/CAM spoke to Jost Fischer, Chairman and CEO of Sirona, whose vision is to put digital den- tal technology in everyone’s mouth, literally. _CAD/CAM: With more than 1,000 m2 , Sirona had a strong presence at IDS 2011. What was your experience of this year’s show? Mr Jost Fischer: IDS 2011 was absolutely fantastic! The spirit of the visitors, our staff and distribution partners was unbelievably high. It absolutely showed that the economy in Germanyisdoingwell,whichfor us as market leader is always a very good sign. _You introduced a large number of new products at IDS. Which of these is your personal favourite? I consider all of our products my favourite. Everything we do makessenseandisavitalcontri- butiontoSirona’ssuccess.Atthe end of the day, what is impor- tant to us is that our customers invest not only in a product or device, but also in their future. We are an innovator in our industryandcontinuouslystrive to improve. Our systems are upgradeable, meaning that ad- ditional features and future technologies can be added on. Furthermore, every single one of our products integrates into the digital workflow of the dentist or laboratory technician. Sirona products function like the pieces of a puzzle. All our offerings fit into this concept. _Which products were launched at IDS? A major product we launched at IDS is the ORTHOPHOS XG 3D, a machine that can be used as a 3-D and a real 2-D machine. We think that the XG 3D is going to be the breakthrough in 3-D imaging in the general practitioner’s office. Not “Sirona products function like the pieces of a puzzle”