CAD/CAM Magazine

feature _ interview I Most of the software content was written and developed by Dr Hebel and me. We collaborated withdentalcolleaguesforsomeoftheclinicalcon- tent; however, all the 3-D animations are designed and created in-house. The users of our program play an important role in the development of our content, since we develop content based on what our clients need. Clients submit requests for content they would like to see, and based on popularity and demand, wedevelopthecontent.So,infact,itisactuallyour usersthathaveguidedthedirectionofthecontent in the software. This is one of the tremendous advantages of being a web-based company. As we develop new content, we upload it to the program, and it is immediately available to our users. No need to wait for next year’s disk upgrade! _Convincing patients to invest in dental treat- ment, e.g. an implant treatment, is a challenging task.HowwillMyDentalHubhelp? We believe that there are three primary compo- nents to case acceptance. Patients will invest in dental treatment if they understand the problem andunderstandthetreatmentthatisbeingoffered, but more importantly, patients must understand the value of the treatment and how that treatment will improve the quality of their life (whether it is related to improving function or aesthetics). The content in My Dental Hub has been specifically developed to address these components of patient education in a language that patients will under- stand. The 3-D animations are used to visually explaintheprocedureandthebenefitsofthetreat- ment, and the printable (e-mailable) documents serve as reinforcement of the animations and as a resource for patients to review at home. _What are some of the additional features the softwareoffers? One of the key features of the software is the ability to e-mail the animations and documents to patients. This allows the dental practice to extend their consultation from their office into the pa- tient’shome,wherepatientscanshareanddiscuss the recommended treatment with those involved in the decision-making process. My Dental Hub has several modules within the program. We offer animations, image documents, narratedslideshows,customisabletextdocuments, a document creator, a patient and photo manage- ment section allowing the practice to upload and storepatientimages,aswellasapresentation-cre- ation module. Our newest module, Easy Consult, has been extremely popular and is currently our most-used module. Easy Consult allows the busy practice to do a consultation in three simple steps and then e-mail the entire consultation to their patients. It automates the consultation process. It’s very simple and highly effective! My Dental Hub also offers mobile applications (apps), available on iPad, iPhone and Android tablets, containing all our animations and slide shows. The iPad app is extremely popular in dental practices as an easy way to explain treatment to patients. It provides an exceptional presentation on oral-hygiene instruction, which invariably is a significant driver in any dental practice. Users can link their practice website to the Website Content template, which is personalised with the doctor’s logo and contact information. Users can also embed any of the narrated animations or slideshows directly in their practice website to maintain branding and consistency. I 27CAD/CAM 2_2011