CAD/CAM Magazine

26 I I feature _ interview Dr Reena Gajjar CAD/CAM 2_2011 _My Dental Hub is premier web-based dental patient education software. Accessible via your computer or mobile device, including the iPad, it provides patients with informative material on majorareasindentistry,including3-Danimations. Patients are then empowered to make edu- cated decisions about the proposed treatment. CAD/CAM spoke to Dr Reena Gajjar about the idea behind and the benefits of the software. _CAD/CAM: How did the idea for My Dental Hubevolve? Dr Gajjar: My Dental Hub (formerly Click & Print) started back in 1996, when I joined my husband’s prosthodontic practice. Having a back- ground in computer graphics, I developed edu- cational printable materials using images and simple explanations for our practice. These were used exclusively during patient consultations. It soon became apparent that the treatment plan acceptance rate was increasing dramatically with these materials. My husband, Dr Ken Hebel, began employing these materials and experienced the same re- sponse. Patients asking about treatment options were presented with the printable materials to review and take home. We both found that in ad- dition to enhanced case acceptance, this material was a referral driver. This digital educational tool, facilitation of pa- tient comprehension and acceptance of proposed treatment manifested in a software program, was originally called Click & Print, which contained printableformsandafewanimationsthatdemon- strateddentalprocedures.Click&Printwassoldon a disk for several years. Four years ago, we started to notice a shift in the way that companies were doing business—becoming cloud based—and we made the investment to convert our disk-based producttoaweb-basedproduct.Thedevelopment took over a year, but the investment proved to be a smart decision, since we emerged as My Dental Hub—the first cloud-based patient education and practice-marketing solution. As a cloud-based company, we have the ability to constantly upgrade and update our product offering, and customise our solutions to the needs of our clients. As the dental industry starts moving towards cloud-based solutions, we are well posi- tioned to offer solutions to meet the needs of the individual dental practice, as well as the collabo- rative needs of dental organisations. _Howdo/didyouobtaintheinformationusedin the software? Do you collaborate with universities and/orcompanies? “Patient education needs to be part of the daily activities of a practice” An interview with Dr Reena Gajjar, Canada