Dental Tribune United Kingdom Edition

0 years of proud service to dentistry meetings, sponsor- ship of individuals on research projects or charitable work. As all our clients know, The Den- tal Directory has a peerless record in staff retention which means that our loyal and dedicated team has worked with some of them for many years, seeing dental careers and practices progress. These are just some of our cus- tomers’ comments: “Over the years I have built up an extremely strong bond with the company and I trust both the business as a whole, and the in- dividual staff with whom I’ve worked.” “I have been us- ing the services of The Dental Directory since 1997, the serv- ice was excellent, and as a result I’ve been a client ever since.” In a world domi- nated by corporate giants and high staff turnover, the long service records of The Dental Direc- tory staff is a testa- ment to the way our company operates; 11 staff have been with the company for mroe than 25 years, 65 for more than 15 years and a further 34 who have been with the company for over ten years. The secret, accord- ing to Martin Mills and echoed by his father Gordon and fellow directors is: “A shared vision of customer service.” For a family busi- ness not only to sur- vive but to prosper during the economic rollercoaster of the last 40 years is an achievement in it- self, but it is clear from 16 years of In- vestors in People recognition that The Dental Directory has backed up its core values of customer service, with excel- lent management and staff relations, as reported: “The well embedded cul- ture of the company is, without doubt, one of continuously striving to maintain its investment in all of its people…(who) are totally clear and unambiguous with regard to what the company is about and how vital cus- tomer needs are.” Or, as one member of staff puts it: “Con- tinuous improve- ment is a fact of life for us.” This is borne out by this satisfied customer: “The Den- tal Directory team are friendly and car- ing yet manage to be professional and efficient at the same time. They work hard and always manage to go that extra mile.” The Dental Direc- tory will go that ex- tra mile for another 40 years. L-R - Founder Gordon Mills and son Martin Mills This is a company profile