Please activate JavaScript!
Please install Adobe Flash Player, click here for download

Dental Tribune U.S. Edition

HYGIENE TRIBUNE The World’s Dental Hygiene Newspaper · U.S. Edition AD u page 6A The future of implantology Growing teeth from stem cells and nanodentistry are viable options. u page 11A ‘Dream Center’ The first interactive operatory experience on the ADHA exhibit floor. upage 1B Endo case study Dr. Konstantinos Kalogeropoulos looks at retreatment of a lower molar. September is ‘going dental’ in Ohio Dentists will gather in Columbus, Ohio, in September for the 145th Annual Session of the Ohio Dental Association. (Photo/Ohio Division of Travel and Tourism) g See page 4A Dr. Reena Gajjar’s background in computer graphics helped her practice increase treatment plan acceptance. g DT page 2A ADA Foundation hires new executive director The American Dental Association Foundation (ADAF) Board of Directors recently announced the appointment of Gene R. Wurth, JD, MBA, as the foundation’s new executive director. Wurth, 60, will manage the ADAF, the charitable arm of the American Dental Association, which secures contributions and provides grants for dental research, education, access to oral health care for underserved populations and assistance for dentists and their families in need. “The ADAF is proud to welcome Mr. Wurth, who brings a tremendous amount of valuable experience in fundraising and public relations,” said ADAF President David A. Whiston, DDS. “His skills will be an asset to the ADAF, which serves as a trusted resource for both those who want to help and for those in need.” My Dental Hub, www.mydental hub.com, is a premier web-based den- tal patient education software. Acces- sible via computer or mobile device, including the iPad, it provides patients with informative material on major areas in dentistry, including 3-D ani- mations. Patients are then empowered to make educated decisions about the proposed treatment. Dental Tribune spoke to My Dental Hub Director Dr. Reena Gajjar about the idea behind and the benefits of the software. How did the idea for My Dental Hub evolve? My Dental Hub started back in 1996, when I joined my husband’s prosth- odontic practice. Having a background in computer graphics, I developed printable educational materials using imagesandsimpleexplanationsforour practice. These were used exclusively during patient consultations. It soon became apparent that the treatment plan acceptance rate was increasing dramatically with these materials. My husband, Dr. Ken Hebel, began employing these materials and expe- rienced the same response. Patients asking about treatment options were presented with the printable materi- als to review and take home. We both found that in addition to enhanced case acceptance, this material was a referral driver. This digital educational tool, facili- tation of patient comprehension and acceptance of proposed treatment manifested in a software program, was originally called Click & Print, which contained printable forms and a few animations that demonstrated dental procedures. Click & Print was sold on a disk for several years. Four years ago, we started to notice a shift in the way that companies were doing business, becoming cloud based, and we made the investment to convert our disk- based product to a web-based product. The development took over a year, but the investment proved to be a smart decision because we emerged as My Dental Hub, the first cloud- based patient education and practice- marketing solution. As a cloud-based company, we have ‘Patient education needs to be woven into the daily activities within a practice’ July 2011 www.dental-tribune.com Vol. 6, No. 13 DENTAL TRIBUNE The World’s Dental Newspaper · U.S. Edition g DT page 4A ENDO TRIBUNE The World’s Endodontic Newspaper · U.S. Edition DentalTribuneAmerica 116West23rdStreet Suite#500 NewYork,N.Y.10011 OhiO preview PRSRTSTD U.S.Postage PAID SanAntonio,TX Permit#1396 Gene R. Wurth, JD, MBA, will lead the charitable arm of the American Dental Association. (Photo/ADA)