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Dental Tribune U.S. Edition

DENTAL TRIBUNE | July 2011 Industry 21A PhotoMed wireless flashes and bracket system The Metz MS-1 Wireless Macro Flash is the lightest macro flash available for clinical photography. The MS-1 attaches to the end of the lens and does not require bulky power packs or cords like most macro flashes. Nikon and Canon cameras that have built-in wireless flash transmit- ters can control the MS-1 wirelessly for a perfect exposure every time. Both Canon and Nikon make com- pact flash transmitters for older cam- eras that do not have them built-in. The PhotoMed website lists the (Photos/ProvidedbyPhotoMed) camera models that are “ready to go” for use with the MS-1 macro flash. PhotoMed 270EX Wireless Flash and R2 Bracket System PhotoMed’s new R2 Dual Point Flash Bracket is designed to give you maxi- mum flexibility in flash positioning. Bring the flash heads in toward the lens for posterior views and mirror shots. Spread the flash heads out to the side for anterior esthetic images and natural looking smile shots. Each flash head can be repositioned “on the fly” with one hand. Canon’s new 270EX II flashes are the smallest models available for Canon with the ability to be con- trolled wirelessly. Newer Canon cameras have built-in wireless flash transmitters that can control the 270EX II flashes for a perfect expo- sure every time. Canon also makes a compact flash transmitter for older cameras. For more information about the complete lineup available, please visit the company at www.photomed. net or call (800) 998-7765. DT The ultimate online presence Part I of an interview with Dr. Sean Fahimi, president of Solu- tion21, a website design and market- ing company We hear millions of visitors search online for dentists every month. How important is it for a dentist to have an online presence? An online presence is not a luxury anymore. It used to be that all peo- ple expected to see about you online was your phone number or direc- tions to your office. Now having a website is as important as having a business card. Why is the look of a website so important? When a patient is searching the Internet for a dentist, the only piece of information he or she has is the website. Fair or not, that is how your practice is judged. So it is very important that your website reflects a professional image. How can a website stand out? These days, in each area there are several websites that compete for patient’s attention. There are many similarities between dental web- sites, so you want to find some- thing that makes you stand out. For example, you don’t want to use a template based system that gener- ates designs that are exactly the same. You want to make sure your design is exclusive to your area. Also, you want to offer features that are unique, such as patient edu- cation videos, spokespersons or a video introduction. Is it possible to appear on search engines quickly? Yes, the most reliable form of marketing online is pay-per-click advertisement. There are thousands of SEO companies out there, but you want to work with one that Ultradent recently announced the launch of VALO Cordless, another expertly engineered devel- opment in LED curing light tech- nology. VALO Cordless maintains the powerfully efficient broadband technology offered by the multiple award winning VALO and adds a battery-operated, cordless wand for mobility. VALO Cordless features cus- tom, multi-wavelength light emit- ting diodes (LEDs) to produce high Ultradent launches VALO Cordless intensity light at 395-480 nm — capable of polymerizing all light- cured dental materials. This inten- sity can penetrate porcelain and is capable of curing underlying resin cements similar to a quality halo- gen light. VALO Cordless comes with VALO rechargeable batteries and a battery charger suitable for power outlets from 100 to 240 volts. The standard lithium-iron-phosphate rechargeable batteries are safe, inexpensive and optimized for power and longevity. The new handpiece is designed to rest in a standard dental unit bracket, or can be custom mount- ed using the bracket included in the kit. It offers consistent curing intensity and output in a durable, aerospace aluminum body with a Teflon coating and a sleek, ergo- nomic design. For more information, please contact Ultradent’s customer ser- vice at (800) 552-5212 or visit us at www.valo-led.com. About Ultradent Ultradent Products, is a lead- ing developer of high-tech dental materials, devices and instruments worldwide. Ultradent’s mission is to improve the level of dental health- care and to make dental procedures more predictable and hassle-free. Consistent with its mission, Ultra- dent works to improve the quality of life and health of individuals through financial and charitable programs. g DT page 22A g DT page 22A